The brief

While Vaillant manufactures heating systems it’s actually the subcontractors that sell and deliver these to their clients. What better way to promote your brand then by crafting content each subcontractor can use on their own behalf?


The execution

We embarked on a inspiring customer journey where we took care of both the visual effects and automation of the films. Our ability to not just process content but also to craft seamless visual effects paid off. As a result every detail you see, whether it’s a logo, highway sign or even the licence plates… it’s all taken care of in just the same level of quality as we’d do with “linear” commercials. Check out a couple of the films side by side and get a sense of how localisation can be leveraged to get closer to your customers. Did you know the original van even had completely different signage?